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KPOT
Brand Elements, Logotypes

*This project showcases the 1 of the 8 proposals that was pitched by the NU Media Design Team to the official members of the KPOT prior to the introduction of the current logo that exists nation wide. This is the 6th deck of the proposal that contains a detailed exploration of presenting KPOT logotypes, Brand Statement, and Brand Story that depict deep are driven with meaning, story, and purpose for the dining customers. Eventually, the final logo was confirmed by a member of the KPOT Team. The NU Media Design Team then focused on projecting them on merchandise products.

Proposed Brand Statement

Focusing on the consumer experience, K Pot strives to provide the most unique and trendiest dining experience that drives community and loyalty. K Pot is a fusion of culture that emphasizes gathering and fun times together. Customers are able to connect to the brand’s identity, get excited about the restaurant and bring friends & family for a great time.

Proposed Brand Story

KPot is a community
1. People from everywhere come to gather and eat together
A dining experience that generates intimate conversation
1. Warm aura through process of cooking, eating, and gathering.
2. Consistently, over social media platforms and reviews, the entire experience is commented on.
There’s depth yet transparency
At KPot it’s all about being transparent. From choosing the meat, to
the process of cooking and combining sauces to finding the perfect fusion of flavor.
Asian culture of Hotpot & Korean BBQ
1. Swirled flavors, constant conversation, together and shared.
Comfort, Interactive, Excitement
1. Great times begin while sharing a feast and conversation.