Logo Concept

The goal was to execute a logo concept that resonated with Vietnamese cuisine with a focus on ingredients such as bone broth,

pho noodles,  and A5 Wagyu. The inspiration for the brand, "Chubby Noodles" came from a passion for continuing traditional family legacy and quality ingredients to introduce a more elevated take on Vietnamese Cuisine. The logo's overall design also follows a similar theme to the Chubby Cattle brand logo, as Chubby Noodles borrows high quality Wagyu from Chubby Cattle. The process involved 3 rounds of revisions, all of which gradually lead towards a logo that showcases sleek and simplified visual elements that are easily identifiable and incorporated in its round typeface. (Above is the finalized logo that was chosen by the client)