Logo Concept

The goal was to execute a logo concept that resonated with Vietnamese cuisine with a focus on ingredients such as bone broth,

pho noodles,  and A5 Wagyu. The inspiration for the brand, "Chubby Noodles" came from a passion for continuing traditional family legacy and quality ingredients to introduce a more elevated take on Vietnamese Cuisine. The logo's overall design also follows a similar theme to the Chubby Cattle brand logo, as Chubby Noodles borrows high quality Wagyu from Chubby Cattle. The process involved 3 rounds of revisions, all of which gradually lead towards a logo that showcases sleek and simplified visual elements that are easily identifiable and incorporated in its round typeface. (Above is the finalized logo that was chosen by the client and is now in official use across all social media platforms)