Goal
Role
Tools
Outcome
Design scalable
design experiences under the theme
"online communities"
Team Contact Lead
Design Strategist
Adobe XD
Adobe Illustrator
Miro
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Successfully pitched solution to client with a strong interest in its adoption
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Overview of client
Memorial Sloan Kettering Cancer Center is a cancer treatment and research institution in Manhattan in New York City.
Challenge
The overarching challenge was to design scalable experiences along the care navigation journey that improves patient support, reduces barriers to information, and empowers an increasingly diverse patient population for Memorial Sloan Cancer Kettering Center. Amongst a team of eleven designers we split into teams of three to address areas under the challenge. Each team's individual topics were as follows: Team A- Information Sources, Team B- Online Communities, and Team C-Community-based organizations. My team and I were responsible for designing under the topic area of "Online Communities" for LGBTQ+ cancer patients and caregivers.
Conduct qualitative and quantitative
design innovation research
Transform insights into opportunities
with social, economic, cultural,
and environmental value
Develop and test multiple strategic prototypes using diverse lenses
Incorporate feedback from
diverse stakeholders
Design Criteria
How might we?
How might we leverage the power of online communities to enhance support for the unique needs of LGBTQ+ individuals? Our research highlights the significant value in addressing the needs and vulnerabilities of this demographic, thus presenting MSK with an opportunity to elevate its‘ community support through guided care navigation.
Solution
A peer to peer support network tailored specifically for the LGBTQ+ community
that address their unique healthcare needs and challenges
Why it matters?
Receiving a cancer diagnosis comes with many challenges. Connecting with others navigating similar situations can offer new ways to cope, reduce feelings of isolation, and expand your network of support. An online support group allows you to give and receive support in a safe space that is professionally moderated.
Design Process
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Ecosystem Mapping
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Assumption Mapping
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Journey Mapping
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Ready to battle cancer (it doesn't stop life from going on)
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Motivated by work, wants to make a name for himself
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Fear and anxiety about cancer and potential discriminations
Marcela, 60 – A warm and resilient older adult who values family, community, and cultural connections. As a Hispanic lesbian, she has navigated life with strength and pride, seeking inclusive spaces where she feels seen and supported. Currently facing ovarian cancer, she prioritizes access to compassionate, knowledgeable healthcare and a strong support system. She is passionate about mentorship, advocacy, and ensuring future generations have better resources and representation.
Toni, 22 – A bold and self-expressive young adult navigating life with resilience and authenticity. As a transgender woman facing breast cancer, she seeks affirming healthcare, emotional support, and a community that understands her unique experiences. She is passionate about self-advocacy, visibility, and breaking barriers in both healthcare and society. Toni values creativity, connection, and a future where all identities are embraced with dignity and care.
Persona and Empathy Mapping
Features, Impact, and Effort of Potential Ideas
Interview with stakeholders
