I'm a New York-based UX designer, design strategist, and visual storyteller passionate about using design as a transformative tool to help businesses and users reach their full potential.
I’m a strong advocate for leading with an exploratory mindset as it allows me to push the boundaries of design and uncover bold, aspirational ideas. At the same time, I know when to ground that vision in pragmatism, ensuring my work remains both effective and executable.
As a design professional, I’ve learned to embrace change as a constant. This mindset frees me from attachment to any single outcome and keeps my focus on the creative journey itself. It also helps me stay open, adaptable, and always ready to explore new ways of thinking and making! I hold a Masters of Science in Strategic Design and Management and Bachelor's of Fine Arts in Communication Design from The New School, New York.
More About Me
What I bring to the table
Agency Experience
Collaborative Mindset
Worked with diverse clients across F&B, beauty, and retail to deliver tailored brand solutions
Love engaging with different people across
teams to uncover unique perspectives and ideas
Strategic Approach
Visual Storytelling
Bridge creative ideas with purposeful
outcomes by aligning business and user goals
Translate abstract ideas into opportunities that are as much about how they work as they feel
Cross-functional
Craft & Detail
Adapt seamlessly across research, strategy, design, product, and storytelling
Obsess over every meticulous detail, from precision in style and layout to intention in typography
Specialisation
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User Experience
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Design Strategy
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User Interface
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User Research
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User Testing
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Data Coding
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Wireframing
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Prototyping
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Editorial Design
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Packaging Design
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Systems Thinking
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Illustration
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Brand Design