As a multidisciplinary designer who is well versed in design practices such as branding, advertising, user experience/ user interface, typography, illustration, and publication design, I believe I have versatile capabilities in my approach to design and have the ability to strategise creative solutions for complex design problems. I have always been intrigued by the intersection between design, cultural roots and human connection. As a global citizen who has resided in India, Singapore and New York, I am open to constant change and new explorations in communicating ideas in the digital space. My willingness to learn and constantly push myself in my design work has been the driving force for my passion towards designing for different brand identities and communicating ideas that have a worthwhile impact on people.
What is design to me:
Design to me is omnipresent. The menus we order our favorite Carbonara, Tuna Sandwich or Flat White from, the vases and crockery we choose for our dining room, the studded denim jacket hanging on our cloth rack, and so on.
Quotes I live by:
"Everything you can imagine is real" — Pablo Picasso
"A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing" — George Bernard Shaw
Freestyle drawing and ink doodling
Favorite travel destinations:
Thailand, South Korea, Miami
Pad Thai, Salmon Toast, Truffle Tagliatelle
Areas of Expertise:
Branding, Advertising, User Interface/ Experience, Packaging, Editorial, Typography, Art Direction, Print, Illustration, Photography