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Competitive Analysis

Visual Identity

  • ​Civic, inclusive, and community-oriented

  • Prioritizes education and safety

Strengths

Key Traits

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  • ​“NY” is highly recognizable

       and locally grounded

  • Green neon aligns with cycling infrastructure themes

Messaging

  • ​Strong city association

  • Civic, inclusive, and 

       community driven

  • Local

  • Educational 

  • ​Bright green palette with a

       lime-slice symbol

  • Clean, modern, and instantly memorable

  • ​Tech-forward, convenient,

        eco-friendly

  • Positioning around green urban mobility

  • ​Strong color ownership

  • Iconic logo and scalable identity

  • Tech

  • Green Mobility

  • ​Blue-based palette with a

       simple bike icon

  • Professional, trustworthy, and brand-consistent with CitiBank

  • ​Reliable, accessible public transportation

  • Integration with city systems

  • Clear and minimal branding

  • Public Transit

  • Safe

  • Tech-style logotype with custom rounded green font

  • Represents efficiency and modernity

  • ​All-in-one mobility and

       lifestyle ecosystem

  • Positioned as innovative

       and expanding

  • Sleek logo with movement

       in its form

  • Recognizable in Southeast Asia

  • Multi-Modal

  • Urban

5 Borough Bike Club

A bike club for passionate pros and ambassadors dedicated to expanding and nurturing the bike riding community

Challenge

Membership in this nonprofit bike club is declining. Use brand and visual identity as a tool to grow or stabilize the community. The club must attract new members, retain current ones, and stand out as the friendliest cycling group in the five boroughs.

Client

5BBC is proudly known as New York’s friendliest cycling community. Whether you're just getting started, commuting with curiosity, or a seasoned rider, 5BBC offers rides for every level. 

Skills

Brand Design, Visual Identity, Packaging Design, User Research, Market Research, Adobe Creative Suite, Cross-collaboration 

Moodboard

Rebrand

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5BBC
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Impact

  • The 5BBC rebrand reimagines the bike club’s visual identity to reflect a more inclusive, dynamic, and forward-thinking cycling culture, one that welcomes

       riders of all backgrounds and celebrates the diverse spirit of New York’s boroughs
 

  • By modernizing its look and feel, the club strengthens its role as a memorable, vibrant, community-driven hub for connection, exploration, and belonging
     

  • Successfully pitched visual rebrand to the President of the bike club with strong interest in its adoption

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