top of page
989808_edited.jpg

5 Borough Bike Club

A bike club for passionate pros and ambassadors dedicated to expanding and nurturing the bike riding community

Challenge

Membership in this nonprofit bike club is declining. Use brand and visual identity as a tool to grow or stabilize the community. The club must attract new members, retain current ones, and stand out as the friendliest cycling group in the five boroughs.

Client

5BBC is proudly known as New York’s friendliest cycling community. Whether you're just getting started, commuting with curiosity, or a seasoned rider, 5BBC offers rides for every level. 

Skills

Brand Design, Visual Identity, Packaging Design, User Research, Market Research, Adobe Creative Suite, Cross-collaboration 

Moodboard

Rebrand

007f5b78231369.5c9e6c8b559a6.png
026a6278231369.5c9f0d03a823a-1.png
60d25c78231369.5c9f0c56e3fb2.png
9eebb578231369.5c9e6c8b56006.png
5BBC
bc765378231369_edited.jpg
84199178231369.5c9f0dfcab862.png
59753378231369.5c9f10eeba3cc.png
d1b06478231369.5c9f10eeba0f9.png
804cd078231369.5c9f0c8a4a5f4.png
53685578231369.5c9f0e2246580.png

Impact

  • The 5BBC rebrand reimagines the bike club’s visual identity to reflect a more inclusive, dynamic, and forward-thinking cycling culture, one that welcomes

       riders of all backgrounds and celebrates the diverse spirit of New York’s boroughs
 

  • By modernizing its look and feel, the club strengthens its role as a memorable, vibrant, community-driven hub for connection, exploration, and belonging
     

  • Successfully pitched visual rebrand to the President of the bike club with strong interest in its adoption

ChatGPT Image Jun 12, 2026, 01_11_49 PM.png

Competitive Analysis

© Arunima Sinha All Rights Reserved

bottom of page