Overview
Carewise is a peer-to-peer support network designed for the cancer patients and caregivers in the LGBTQ+ community to address the unique healthcare needs, barriers, and challenges they face.
Role
UX Designer, UX Researcher, Design Strategist
Skills
User Experience, Design Strategy, User Research, User Testing, Adobe Creative Suite, Figma, Wireframing, Cross-collaboration
Challenge
Design scalable experiences along the care navigation journey that improves patient support, reduces barriers to information, and empowers an increasingly diverse patient population for Memorial Sloan Cancer Kettering Center.
Client
Memorial Sloan Cancer Kettering Center
(Targeted for LGBTQ+ cancer patients and caregivers)
How did it emerge?
This idea emerged from a deeper realization, one rooted in personal experience. Watching a family member navigate cancer care, I witnessed firsthand how isolating and overwhelming the journey can be, especially when care systems fail to recognize the emotional, cultural, or identity-based needs of patients and their loved ones. It became clear that so many stories go unheard, and so many people go unsupported—not because they don’t need help, but because they don’t fit into a system that was never built with them in mind. Carewise was born from that moment of recognizing the overlooked in care. It’s about filling the gaps, creating connection, and offering support that truly sees the whole person.
Conduct qualitative and
quantitative design research
Transform insights into
valuable opportunities
Develop and test prototypes using strategic and unique lenses
Incorporate feedback
from diverse stakeholders
Objectives
How Might We?
Solution
Why Now?
How might we leverage the power of online communities to enhance support for the unique needs of LGBTQ+ individuals? Our research highlights the significant value in addressing the needs and vulnerabilities of this demographic, thus presenting MSK with an opportunity to elevate its‘ community support through guided care navigation
Carewise: A peer-to-peer support network tailored specifically for the LGBTQ+ community that address their unique healthcare needs and challenges
Receiving a cancer diagnosis comes with many challenges. Connecting with others navigating similar situations can offer new ways to cope, reduce feelings of isolation, and expand your network of support. An online support group allows you to give and receive support in a safe space that is professionally moderated
User Insights
User Persona
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Lives in Downtown Brooklyn
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Freelance Designer
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Recently diagnosed with a chronic illness
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Seeking LGBTQ+-affirming care
Demographics
Needs
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Affirming, non-judgmental spaces to discuss health openly
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Peer-led support from others with shared LGBTQ+ identities
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Active on online platforms like
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Reddit, Discord, and TikTok for queer health discussions
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Seeks mental and physical health support via LGBTQ+ sub-communities
Behaviors
Painpoints
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Fear of discrimination or misgendering during medical visits
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Exhaustion from educating providers about queer health issues
Alex Rivera, 29
User Journey
I need help but I want it to come
from someone who gets me
Searches for
affirming resources
determined
Who do I talk to now?
Feels alone after
receiving cancer diagnosis
isolated,
invisible
A space where I met
people like me? Finally
Searches for
affirming resources
hopeful,
curious
Everyone here feels the same
way, I don't have to explain myself
Joins the Carewise
peer community
understood
I'm not just a patient, I'm
much more than that
safe, seen,
connected
Continues
peer engagement
Carewise
Why Carewise
Carewise offers a safe, LGBTQ+ affirming space for cancer patients and caregivers to connect, share, and heal together. Through peer groups, one-on-one support, and practical resources, Carewise makes it easier to navigate the cancer care journey with compassion and community.
Getting Involved
Carewise offers tailored services to help individuals connect, learn, and grow within an LGBTQ+ affirming space. With a clear step-by-step process, members can easily join, choose their path, and find meaningful support through community, resources, and mentorship.
Peer Connection
Peer stories reflect the real impact of a supportive, LGBTQ+ affirming space—where shared experiences foster healing, and trusted guidance empowers every step forward. The FAQ section offers essential details for those ready to explore a safer, more connected care journey.
Archives
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Impact
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Addresses critical gaps in emotional support, community connection, and inclusive care for LGBTQ+ cancer patients and caregivers
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By introducing peer-driven networks, safe feedback spaces, and culturally responsive training, the initiative empowers individuals to feel seen, heard, and supported throughout their care journey
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The collective impact enhances patient trust, improves provider empathy, and strengthens institutional accountability, fostering a more equitable and patient, caregiver centered environment
